The burning question (or, why first impressions count)

Time and time again, whether we’re putting on a trade show or meeting with a prospective client, people ask us the same question: “What does your name mean?”

We don’t blame them. While it isn’t as abstract as Apple for a computer company, it isn’t completely spelled out. And that’s on purpose. Why? Because we let our products tell the story.

Creating delight is at the heart of what we do—forget hum-drum, forgettable outcomes. We set out to do something different, push the envelope, and truly revolutionize the brand management experience. Seeing the joy on our clients’ faces when we deliver something that blows away their expectations fuels us each day and is why we get up for work in the morning.

Read more about our philosophy and how first impressions can drive real results for your business!

hostess

Don’t be that restaurant hostess (metaphorically speaking)

First impressions matter. Whether you’re 17 years old and meeting your boyfriend or girlfriend’s parents for the first time, crafting the perfect cover letter for your dream job, or finding the right outfit for a special occasion—it’s common knowledge that you have only an instant to set an experience on the right path.

This works when you’re on the receiving line, too. Think of the last time you went to a restaurant. How did your experience compare when you had a pleasant, smiling host/hostess, versus an aloof one who couldn’t care less? Within minutes, your impression is altered and your dinner is set up negatively or positively.

The common mistake that most business leaders make is being the apathetic restaurant hostess, so to speak. It’s easy to be a little lazy when presenting your brand—I mean, your company’s reputation should speak for itself, right?

Well, the truth is that no matter how well-respected your company is, the details truly matter in how you present yourself in every interaction—every time.

female-acrobats

Turn heads with fresh approaches

This is where we bring this topic full circle. The name Inspired Results gets at a couple of our core values: “Inspire by Excellence” and “Define by Results.”

We’re eager to inspire our partners through groundbreaking ideas and unbeatable service. We move beyond the typical, old-school approaches to print and promotions, and instead create solutions that motivate, delight, and “wow” our clients.

And, unlike others in our industry, we show our difference through data. This means we reject fuzzy math and, instead, provide concrete, measurable results. At the end of the day, our team helps our clients make an incredible first impression that drives real positive outcomes for their company.

Better brand experience = better results

Let us tell you something that others in our industry won’t. Other companies will try and set themselves apart with false promises, saying that their end product is better than the other guy’s. The truth is, commodities are a big part of what we do in our field, and if you look closely, one branded mug doesn’t look very different from the other.

combined-solutions-venn-bWhat makes Inspired Results truly better is that we combine capabilities, technology, and service to make your entire brand experience truly remarkable. And whether the outcome is a mug with your logo or a comprehensive technology solution, we vow to make it a positive journey for you from concept to delivery.

Our difference? We understand that through dedicated service, we can vet the very highest-quality products and the most trustworthy vendors. We work with our partners to negotiate timeline, price, and a stronger outcome to make sure that your brand is represented the right way.

Technology is a powerful method for making it easier to create remarkable brand outcomes on a recurring basis (ask us about our Brand Arsenal tool—an easy way to manage your inventory and make our capabilities easily accessible to your team). This way, you can ensure that everybody is meeting the same standards.

Ready to see us live up to our name? Let’s chat!

Whether we’ve worked together before and you want to explore further capabilities or if you’re new to Inspired Results and want to see what we can do, let’s set up a free, hour-long consultation. Here’s a small preview of all we fold into custom solutions for clients like you:

Print

  • Marketing
  • Brochures
  • Postcards
  • Booklets

Promotional

  • Apparel
  • Corporate Gifts
  • Electronic Accessories
  • Outdoor and Sporting

Shipping

  • Packaging
  • Envelopes
  • Mailing
  • Postage

Contact us to learn more!

written Jul 11, 2017

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